From Jim Edwards @ bnet-pharma
Sex and Starbucks: Odd Incentives in Glaxo's New Bonus Plan for Sales Reps
GlaxoSmithKline (GSK) may have shot itself in the foot with its new bonus structure for pharmaceutical sales reps. Instead of rewarding its sales staff based on the number of prescriptions doctors write, reps will now be compensated based on “customer feedback” from doctors and other touchy-feely, non-quantitative variables.
The Starbucks (SBUX) angle came up immediately on CafePharma, the online gossip site where drug sales reps go to whine anonymously about their employers. Doctors like Starbucks, it seems, and getting the order right is a good way to get your foot in the door. Two different reps noted:
So if you like some crappy Starbucks drink and I bring it to you every week and never say anything product related, vs. a different rep who has actual clinical conversations with you but doesn’t bring you your favorite mocha frappachino every week- the one having actual details should get penalized?
If all the companies go to this, the reps with the biggest spending accounts win. Say NO to our demands that you bring Starbucks in the morning (our standing order that Starbucks keeps under the register since we use it so much!) then we give you a crap rating.
it’s not just Starbucks orders. Whether it’s true or not, drug sales reps believe that plenty of their colleagues sleep with the doctors they call on. One CafePharma denizen noted that linking compensation to positive feedback from doctors creates an incentive for reps to get extra friendly with their physicians.
Need a little Starbucks or a good nights sleep?
This is just another example about your health being pimped out (literally) to best drug whore around.
Which again leads us down the path to the pharmaceutical gold mine with the new DSM-V labeling everyone un-normal.
Will this take us to the eventual proclamation that conscious SEX being considered a verified psychiatric mood disorder? Heck, they would never consider such an insane and unthinkable action! Well unless there was huge money to be made?
Can you envision/imagine the day when you'll be able to pop a brand new drug with the active ingredients of Viagra, Seroquel, Lunesta, and Fucitall medications before slipping off into the new blissful and unencumbered sleep sex mode.
Talk about a marketing bonanza of profiteering unimaginable proportions. No More headache excuses for you "Ms. Hoyt-tee-toy-tee" or "Mr. I'm to tired". In Fact if it was bad, unsatisfying, or just plain rotten. You'll only have yourself to blame in the future (and the mood disorder disease of course...lol).
Sure hope I haven't given those Big Pharma folks any new ideas here?