This killing two birds with one stone approach appears to be wildly successful for Pepsi.
So is there a down side to this campaign that may come back to bite Pepsi in the behind somewhere down the road? It appears Pepsi is not doing much of a vetting process for these "fresh idea" charities vying against one another for the million plus dollars pepsi is handing out each mouth.
In fact, If Pepsi had done any homework at all, they would have found some interesting problems with one of their leading contestants for a 250K grant award.
The Child & Adolescent Foundation has been mired in controversy over being what many consider/believe to be just another dangerous Pharmaceutical Industry marketing front group.
Why should Pepsi care? If a group like CABF (aka bpkids) wins this Pepsi grant award; Then Pepsi; with it's name & image will be forever tied to CABF.
Now, Considering the Government & DOJ focus on the pharmaceutical industry, their many front groups, & mountain of criminal activities; Big Pharma Has pretty much become the #1 villain among government leaders, watch dog groups, the public, and consumers for their ongoing illegal, immoral, unethical & reprehensible activities.
I have left a long list of great links below that cover The Child & Adolescent Bipolar Foundation, thier very dirty laundry, & what's behind this dangerous organization. I would suggest Pepsi Corporation take the time to read each link in their entirety....
Just Possibly next time someone thinks about Pepsi & who they support through thier "refresh project" ad campaign - They'll reach up for the "real thing" & choose....
CABF Pepsi Project fundraiser: Director Susan Resko earned $85,000 in 2007-defended Biederman
CABF Pepsi Project fundraiser: 2002 plea to FDA supported pediatric exclusivity incentives
@Clinical Psychology & Psychiatry -http://tinyurl.com/2dh5mee