Friday, April 30, 2010

v-Fluence responds to hacking by blogger - v-fluence - BIG Pharma - AstraZeneca


The spin machine moves into full gear now. So let's set the record straight. "I did not hack into v-fluence".

These accusations published on their web site are complete fabrication by the spin doctors themselves. They left their site door wide open to public viewing, and I simply peered in and have brought their seedy practices to everyone's attention on this blog.

This is a typical response from these kinds of corporate entities. As they say in the PR biz, "Kill the Messenger, Kill the message". Nice try v-fluence, but slander will get you no where.

Now would you like to comment on keeping secret files on individuals and blogs? Is this incident reflecting badly on your business model and huge corporate clients? How much will this cost you Mr. Byrne?

I certainly would like "full disclosure" on how much and what kinds of information has been gathered by your company and how is it being used by your clients. Please spin these questions to your advantage now. This isn't MAD COW were talking about, this is an issue of private corporations gathering information and creating files on private citizens.

I'll be waiting with breathless and baited anticipation for your response here Mr. Byrne.

May I quote you here Mr Byrne: "Think of the Internet as a weapon on the table. Either you pick it up or your competitor does - but somebody is going to get killed."

If this is actually what you believe Mr. Byrne, then you better check your weapon, because at this juncture you're shooting nothing but blanks.

Of course for those who wish to know more about your business tactics Mr. Byrne, I suggest they read - http://spinprofiles.org/index.php/Jay_Byrne

( appears this link now directs you to their main page, just type "Jay Byrne" into their search engine and page displays)
____________________________________________________

http://www.v-fluence.com/news/462/v-fluence-responds-to-hacking-by-blogger

v-Fluence responds to hacking by blogger

(30 April 2010, St. Louis, MO)

On April 29th a blogger gained inappropriate access to a v-Fluence Interactive server Web portal used by our Internet content screeners and analysts to code monitoring data. This unethical hacking was limited to an out-of-date application on a monitoring data entry portal and one occurrence by this one unauthorized user. At no time was any v-Fluence client-owned or proprietary client information accessible via this portal and no such data were compromised.

The only data available on this space were links to publicly available Internet content with draft excerpts and historical analysis summaries of that content. The screen shot reveals v-Fluence images of Internet monitoring systems and protocols established to support U.S. Food and Drug Administration regulatory compliant reporting associated with potential adverse events and other regulated content for pharmaceutical, medical device and similar regulated healthcare organizations. No company e-mail, legal or other files were housed on this server. No other servers or v-Fluence company content were compromised.

This illegal access of a protected computer was conducted by a blogger following a log file from a monitoring bot from which he gained unauthorized access to one data entry portal hosted on one of our servers. This blogger then collected a screen shot of this content for purposes of publicly distributing the data in an attempt to cause reputational damage to our company and clients by name. This unauthorized access was immediately identified by our data and software management team and traced back to the source. The hacked server was closed as a precaution and the application through which the hacker gained unauthorized access was removed.

While no specific client data was breached, we take any illegal and authorized access of a v-Fluence computer seriously and report such cybercrime activities to the appropriate authorities.

For more information please contact info@v-Fluence.com or call (877) 835-8362.



____________________________________________________


Related links: from B-NET bnet-pharma


AstraZeneca's "Man Behind the Curtain" Moment: Company's Blog Monitoring Database Is Hacked

By Jim Edwards
Apr 30, 2010

'AstraZeneca\'s "Man Behind the Curtain" Moment: Company\'s Blog Monitoring Database Is Hacked'

"AstraZeneca's man behind the curtain is Jay Byrne of the v-Fluence PR firm."

AstraZeneca (AZN) woke up to a PR headache this morning when a mental health blogger got hold of a database created to monitor web coverage of its antipsychotic drug Seroquel. Although the database doesn’t contain any specific gaffes, it’s still something of a “Pay no attention to that man behind the curtain!” moment for the company.

Everyone knows pharmaceutical companies monitor bloggers who cover the drug business. But they don’t usually let bloggers see the results of their surveillance, which is what makes this incident so fascinating. Seroquel is a touchy subject for AZ right now, as it is facing thousands of lawsuits claiming the company failed to warn patients that a side effect of the drug is weight gain. Seroquel is one of AZ’s best-selling drugs.

The database, as published on the blog “Is Something Not Quite Right With Stan,” is tricky to navigate. But the best results can be had by clicking on field under “Annotation Groups.”

That drop-down menu lists all the headlines that the database tracked in that period. Some of the results are inane:

Actor Jim Carrey splits with Jenny McCarthy



Others are clearly spot on:

Pharmagossip amplifies DIDA documents that reveal “connection” between SEROQUEL and crisis consultant.



That last one was probably a reference to this item. AZ had this to say:

We believe it is important to read what is written about the business and our medicines to better understand issues that are important to journalists, bloggers and the public.




The database
was prepared by v-Fluence, a pr firm employed by AZ. The agency’s chief, Jay Byrne, published a blog item this morning explaining why drug companies monitor web coverage. Big Food conspiracy theorists can look here for more information on Byrne, a former director of public affairs for Monsanto.


Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email@ jimedwards123@hotmail.com


______________________________________________________



UPDATE April 30, 2010

Since it has been said in the PR fantasy-land " there is no such thing as bad press, just press". I would like to pass along this link and post it as a gift to Jay Byrne,v-Fluence, and their client Astra Zeneca. I hope you have fun spinning this one also Mr. Byrne.

AstraZeneca's PR Machine Caught With Their Pants Down!



Image: theworldofhowey.files.wordpress.com



From a true advocate and brave blogger with integrity @ SEROXAT SUFFERERS - STAND UP AND BE COUNTED

I Personally "Thank You", very funny Fid

additional links: @ Pharmagossip

Jay Byrne - V-Fluence and the AstraZeneca Seroquel connection

AstraZeneca - Seroquel : V-FluenceGate, Stan writes

@ Pharma Conduct

Mental Health Blogger Creates a Seroquel Public Relations Nightmare for AstraZeneca

@ Beyond Conformity

Conformity, compliance and control.



Thursday, April 29, 2010

A BRAVE NEW WORLD -Big Brother/Pharma Hires data miners and PR firms to track individuals and blogs as part of their huge spin campaign



A BRAVE NEW WORLD -Big Brother/Pharma hires data miners and PR firms to track individuals and blogs as part of their huge public perception/spin/image campaign machine


Who would have thought a little blog like mine and maybe yours were so damned important that Pharmaceutical Corporations would hire huge PR data mining firms to keep a watchful eye on us.

Yes, they rate us, write reports, even suggest a response strategy, and then take all this gathered analytical analysis to Big Brother (whoops typo: Big Pharma).

This is just one segment of the huge "Spin Machine" that is used to take any possible negative news or revelation about the "Sacred Pharmaceutical Cash Cow" to task, while reacting to any descent or counter messages in real living time.

In fact the companies the pharmaceutical Industry hire pride them selves publicly in their ability & stellar track records of taking any kind of serious negative fact/information, and then turning into a profitable positive fiction through controlling/manipulating the information, the message, the media, and in the end the highly valued public perception.

Companies like V-Fluence working for Corporations are watching us no doubt.

Just recently I had written about Robert Whitaker's New Book "Anatomy of an Epidemic".

When I happened to stumble upon a revealing tracking page VIA V-fluence the PR Firm (hired gun) working for no other than AstraZeneca Corporation.

So through my secretly held guarded trade nanotechnology methodology, and some highly honed intergalactic correspondence skills ( in other words known as pure "dumb luck"), I was able to open this interesting little page/document.

_____________________________________________________

http://www.vf02.com/php/monitor_annotate_handleOne_PageRelevantTopic.php?topic_id=157&page_id=93091657495ab3fb616957da34fc8106&page_id_suffix=1&secondEvaluator=1&fromDate=&cannotReturnToList=1&toDate=&userid=&assocArrayRelevanceCodesChecked=&fromOEO=1

Back

Logout

Relevance:
Preliminary evaluation was not made.


Not Reviewed by Client Lead
Reviewed by Client Lead


Annotation Groups:

Filter Annotation Groups:
One Week 30 Days Show All

Optional Shared Fields
Excerpt
Background
Monitor Notes

This URL is the Source URL of its group

URL:

http://bipolar-stanscroniclesandnarritive.blogspot.com/2010/04/anatomy-of-epidemic-by-robert-whitaker.html

Title:

MetaTitle:

Distribution Type:

Content Type:

Content Source:

Industry:

Type:

Evaluation:

Topic:

Bipolar & Schizophrenia

Topic Categories:

Category

Sub-category

IR - Other


Online Influence:

Online Environment:

No information available

Slant:

Date Found:

04/19/2010

Summary:

Analysis:

Recommendations:

Recommendation Tactic:


Excerpt:

Background:

Notes:

Website User Info:

Language:

OEO:

Infominder:

PDF:

Relevant Blog / DG:

Other Topics:

None

Last Updated:

04/19/2010

Web Site Name:

Domain Registrant:

No Stakeholder specified


____________________________________________________________




I believe the greater blogging community should be made aware of this document, the ethical, and full disclosure questions it brings along with it.

You should really scroll down and read under "Annotation Groups" to see if your blog has joined this illustrious group of the "watched".

Then peer under "Analysis" and ask your self this question; Are these Huge Corporations keeping and updating a ongoing watch file on you also.?

Yes Folks, we are living in a "BRAVE NEW WORLD" after all.

_________________________________________________________

UPDATE: April 29, 2010

Just clicked on the link and to my surprise it opens up again:

________________________________________________________

Relevance:
Preliminary evaluation was not made.

Not Reviewed by Client Lead
Reviewed by Client Lead

Annotation Groups:

Filter Annotation Groups:
One Week 30 Days Show All
Optional Shared Fields
Excerpt
Background
Monitor Notes

This URL is the Source URL of its group
Title:

MetaTitle:
Distribution Type:
Content Type:
Content Source:
Industry:
Type:
Evaluation:
Topic:
Bipolar & Schizophrenia
Topic Categories:
Category Sub-category
Brand - Seroquel
Online Influence:
Online Environment:
No information available
Slant:
Date Found:
04/19/2010
Summary:
Analysis:
Recommendations:
Recommendation Tactic:

Excerpt:
Background:
Notes:
Website User Info:
Language:
OEO:
Infominder:
PDF:
Relevant Blog / DG:
Other Topics:
None
Last Updated:
04/19/2010
Web Site Name:
Domain Registrant:
No Stakeholder specified
Analysis:

_Earlier this week, a Pharmagossip entry suggested
a “connection” between SEROQUEL
and Wayne L Pines, a consultant who “helps companies…in crisis.”
To support that assertion, Pharmagossip linked to DIDA material that
appeared to show that AstraZeneca considered hiring Pines
to provide services to the SEROQUEL team
(see Snapshot April 13, 2010).

Previously, v-Fluence reported a Pharmagossip blog post
which amplifed an emailed announcement by Kim Klausner,
Industry Documents Digital Libraries Manager,
University of California, San Francisco (UCSF), that 241 SEROQUEL marketing
documents had been added to UCSF Drug Industry Document Archive (DIDA).
Klausner credited a Florida newspaper (the St. Petersburg Times) and
a law firm involved in the litigation (Blizzard, McCarthy and Nabers)
for facilitating the addition of the documents to the database.
Notably, she concluded by asking for volunteers to help in the posting of
“thousands more pharma documents to DIDA to increase the amount of data
about practices that degrade the way drugs are prescribed publically available”

(see Snapshot February 22, 2010).

[see Background section for additional information]

Summary:

emphasis added]

In a blog entry, Pharmagossip is once again inferring a connection between
AstraZeneca SEROQUEL and crisis communications consultant Wayne L. Pines.
Specifically, Pharmagossip has posted a link to Pines’ e-book
“Communicating in a Healthcare Crisis” under the headline “AstraZeneca –
Seroquel: Wayne’s World!”
The post is labeled with key words that include “atypical antipsychotics,”
”seroquel,” and “quetiapine.”
___________________________________________________________________________________



Related Topic Link -@pharmagossip

Introducing v-fluence blog

Jay Byrne - V-Fluence and the AstraZeneca Seroquel connection




@soulful sepulcher


Jay Byrne: President of v-Fluence : track me, one more time


Obviously some people are being greatly V-Influenced (not to be confused with those pesky "V" aliens) regarding this post, and are reading this little blog with great interest.

So here are just a few of my new and not so new friends.




Host Name *removed*
IP Address *removed*
ISP ASTRAZENECA PHARMACEUTICALS LP
Domain -
City WILMINGTON
Region DELAWARE
Country UNITED STATES



Host Name *removed*
IP Address *removed*
ISP PIPEX
Domain ASTRAZENECA.COM
City -
Region -
Country UNITED KINGDOM


Host Name *removed*
IP Address *removed*
ISP ABBOTT LABORATORIES
Domain ABBOTT.COM
City NORTH CHICAGO
Region ILLINOIS
Country UNITED STATES

Host Name *removed*pfizer.com
IP Address *removed*
ISP PFIZER INC
Domain PFIZER.COM
City NEW LONDON
Region CONNECTICUT
Country UNITED STATES


Host Name


mail.v-fluence.com
IP Address *removed*
ISP ENDECA
Domain ENDECA.COM
City CAMBRIDGE
Region MASSACHUSETTS
Country UNITED STATES
Host Name *removed*
IP Address

*removed*


ISP U.S. SENATE SERGEANT AT ARMS
Domain SENATE.GOV
City WASHINGTON
Region DISTRICT OF COLUMBIA
Country UNITED STATES
Host Name *removed*
IP Address *removed*


ISP


WORLD HEALTH ORGANIZATION
Domain WHO.INT
City GENEVA
Region GENEVA
Country SWITZERLAND



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